AVIF is the newest of the modern image formats to gain real traction, and it currently has the best compression efficiency of the bunch — smaller files than JPG, smaller than WebP, at comparable visual quality. That efficiency is exactly why you’re likely to encounter it: an increasing number of sites now serve AVIF to capable browsers by default, which means saving or downloading an image from one of those sites can hand you a file format that, despite being genuinely excellent on the web, still struggles to open almost everywhere else.
A newer format means a smaller compatibility footprint
AVIF is based on the AV1 video codec, repurposed for still images, and it’s considerably younger than WebP, which itself only became broadly supported across browsers a few years ago. Software outside the browser tends to lag behind browser support by a meaningful margin — WebP took years to become reliably supported across photo editors, email clients, and business software, and AVIF is earlier in that same adoption curve. The practical result: an AVIF file that displays perfectly in your browser may simply refuse to open, or open with errors, in a photo editor, an email attachment preview, an upload form, or a printing service’s web portal.
Why JPG remains the safe target
When the actual problem is compatibility rather than quality or file size, JPG is still the most reliable choice available. It’s one of the oldest image formats in continuous use, supported by essentially every piece of software that has ever handled images, with no exceptions worth worrying about. Converting an AVIF file to JPG trades away some of AVIF’s compression efficiency — the resulting file will typically be larger for the same visual quality — in exchange for being able to actually open and use the image in whatever you need it for.
What happens during the conversion
The tool decodes the AVIF file’s compressed image data into raw pixels, then re-encodes that pixel data as a standard JPG. Since both AVIF and JPG are lossy formats, this introduces a small amount of additional generational quality loss on top of whatever AVIF’s own compression already discarded — in practice, at a sensible JPG quality setting, this additional loss is rarely visible without close, deliberate comparison. If the original AVIF image included transparency (less common than in WebP or PNG, but technically supported by the format), that transparency is lost in the conversion, since JPG has no way to represent it; converting to PNG instead would preserve it.
Why you’ll likely need this again
AVIF adoption on the web is still climbing, which means encountering AVIF files when saving images from websites is likely to become more common, not less, over the next few years. Keeping a quick way to convert back to a universally-compatible format on hand is a reasonable thing to have ready, rather than something you’ll only need once.